X-Mas & Properties? Why the quiet season can be a smart move.
- Frick GmbH
- 23. Dez. 2025
- 2 Min. Lesezeit
Advent and the Christmas period are often seen as a calm phase on the property market. Fewer new listings, fewer viewings, less noise. But precisely this slowdown can create opportunities for both buyers and sellers.
Less competition – more visibility
In the weeks around Christmas, noticeably fewer properties are brought to market, as many owners prefer to wait until spring. At the same time, fewer buyers are actively searching. This leads to a situation where:
• existing listings face less direct competition
• serious buyers have more time to focus on individual properties
• sellers can position their property more prominently in the market
For buyers, this often means less bidding pressure and more room for negotiation on price and conditions. The turn of the year acts as a natural deadline for many people:
Some sellers want to finalise the sale before year-end, for tax reasons or simply to start the new year with a clean slate. Buyers, on the other hand, often feel a stronger desire for a home of their own when topics like family, comfort, and “arriving somewhere” are emotionally present.
Our conclusions
Christmas is not only about candles and cookies – it can also be the starting point for a new chapter in your living situation. The mix of less competition, greater emotional resonance, and year-end momentum creates conditions that are often not available in spring.
Those who use this period strategically can, as buyers, secure better negotiation positions, and as sellers, achieve greater visibility and more focused interest.
Frick GmbH is happy to support you in making the most of the Christmas season, whether you are looking to buy in the Kitzbühel region or to market your property professionally.
The best Christmas present? The key to your new home.
Bmstr. Raphael Frick
Tel.: +43 650/3450236
E-Mail: raphael@frick-immo.com
Frick GmbH
Am Berg 31/Top 1
A-6391 Fieberbrunn