New year, new keys – 2026: Move in vs. build your own?
- Frick GmbH
- vor 3 Tagen
- 3 Min. Lesezeit
After exciting years, the Tyrolean real estate market has stabilized in 2026. Demand is back, prices are developing moderately, and interest rates and credit availability have become more predictable. At the same time, improved Tyrolean residential construction subsidies and the nationwide renovation initiative are creating additional momentum. For many in the Tyrolean lowlands, the question now arises: move into a finished home or build your own?
Option 1 – Move into your dream home
Those who want to start 2026 without a construction site will find pre-planned projects to be the faster route to a new home. The Tyrolean lowlands and the Kitzbühel Alps are among the regions where living is far more than just an address. They combine:
• strong local supply and infrastructure (schools, childcare, medical services, public transport),
• high job density in the Kitzbühel / St. Johann / Fieberbrunn area,
• and leisure quality that works twelve months a year: skiing, hiking, biking, lakes, cross-country skiing, and culture.
Families and working professionals especially appreciate the mix of short daily commutes and the opportunity to "be on the mountain or at a lake right after work" – an advantage that has clearly shown up in demand for housing in the lowlands in recent years. Plus, compared to absolute hotspots like Kitzbühel-Stadt, places like Fieberbrunn, Kirchdorf, or Brixen im Thale often offer a better ratio of purchase price to living quality – with virtually identical mountain experiences.
Featured projects from our portfolio:
Neubau Gruberau, Fieberbrunn:
Four high-quality units in Fieberbrunn's quietest district, three already allocated, and one apartment still available. Premium solid construction, floor-to-ceiling wood-aluminum windows, solid oak flooring with radiant heating, brine-water heat pump, spacious natural stone terraces – ideal for anyone who wants to live in the Kitzbühel area without building themselves.
Alpenchalet Fieberbrunn:
Luxury chalets with alpine character, high-quality materials, and strong leisure and investment appeal – perfect for anyone seeking a mountain refuge while building long-term asset value.
When does "moving in" make more sense?
•If you really want to live in 2026 rather than plan.
• If you value calculable costs, fixed completion dates, and modern technology.
• If you'd rather decide on location, quality, and usage concept than deal with every detail of construction.
Option 2 – Build your own project
Several factors favor building in 2026: Tyrolean residential construction subsidies are raising adequate total construction costs and opening access for more households, while residential renovation from January 1, 2026, increasingly supports energy-related measures. In parallel, the nationwide 2026 renovation initiative is providing additional support for climate-friendly buildings through renovation bonuses and boiler replacement grants.
When does "building" make more sense?
• If individuality (floor plan, architecture, interior) is your priority.
• If you're willing to invest time in decisions and coordination.
• If you want to strategically incorporate subsidies (state + federal) from the start.
With a master builder and project developer like Frick GmbH, this includes:
• Land search & site analysis
• Planning, construction & supervision
• Funding & financing strategies, with ideas for smart combinations of state and federal programs
• Personal cost and schedule monitoring throughout all phases.
3 Questions to Ask Yourself at the Year's Start:
Timeline: "Do we need to move in quickly, or is design flexibility more important?"
Build Readiness: "Active involvement in construction or prefer a finished dream home?"
Funding & Investment Perspective: "Are we thinking primarily of a home for ourselves, or are rental yield, rentability, and long-term value development (e.g., chalets or investment apartments) also factors?"
Conclusion – Both Are Right When They Fit You
2026 in the Kitzbühel Alps region will not be a year for snap decisions but for well-founded choices: finished projects like Neubau Gruberau or the Alpine Chalets offer a quick, clearly plannable entry into home ownership, while your own building or renovation projects become particularly exciting with the new subsidy landscape – provided they're well planned.
Frick GmbH supports both paths: as a property developer with concrete projects and as a master builder & project developer for individual ventures in the Tyrolean lowlands.
Bmstr. Raphael Frick
Tel.: +43 650/3450236
E-Mail: raphael@frick-immo.com
Frick GmbH
Am Berg 31/Top 1
A-6391 Fieberbrunn
Sources (as of 06.01.2026):